Taking Over and Re-gaining Momentum - Fifth Avenue REM mediaiqdigital tracking pixel

Property Type

Low Rise Condominiums





Over our years of experience, Fifth Avenue has been approached numerous times to revitalize struggling offerings and restore lost momentum. While this task can be daunting, our success rate speaks for itself—nine times out of ten, we’ve managed to turn things around. Of course, perfection is elusive.

A recent case exemplifies our expertise: when a client sought our assistance in marketing and selling a condominium building, we accepted the challenge. This particular offering was the inaugural release within a larger master-planned community. Despite two years of sluggish sales, with a monthly absorption rate of less than one, our team was confident we could reignite interest and pave the way for future successes within the development.

Leveraging the existing product type and finishing package, we embarked on a comprehensive revitalization effort. This included a strategic brand refresh, meticulous marketing planning, and a strategic sales approach. Our revamped strategy culminated in the unveiling of a brand-new display home, situated in the move-in ready building. The results were impressive: we increased the overall absorption rate to 4 sales per month, while simultaneously boosting the blended price per square foot by $10.

With this success under our belt, our focus has now shifted towards programming the next release. Our aim is to ensure immediate sales momentum and optimize revenues from the outset, continuing our track record of delivering results for our clients.

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