Leading the Market in a Challenging Economic and Political Environment.
The Remarkable Highstreet Village is West Abbotsford’s most anticipated new community. A masterplanned collection of townhomes & condominiums
From the start, Fifth Avenue positioned Highstreet Village as Abbotsford’s most complete and connected new community, built for the next generation of families and homeowners. Highstreet Village represents a rare chance to shape the future of West Abbotsford.
Developed by AB Wall Group, this 12-acre master-planned community all anchored by over 37,000 sq. ft. of community amenities. Set adjacent to Highstreet Shopping Centre—the Fraser Valley’s premier retail and entertainment destination—this development merges modern design, family-first planning, and unmatched walkability.
Remarkable Planning. Remarkable Results.
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FEATURE |
DETAILS |
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PROJECT TYPE |
12-acre master-planned community |
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HOMES |
157 townhomes + 9 mid-rise condominium buildings |
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AMENITIES |
37,000 sq ft clubhouse, play areas, gardens |
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LAUNCH DATES |
VIP Realtor & Database Release in Fall 2022 Public Release and Building 5 Launch in Spring 2024 |
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SALES ACHEIVEMENTS |
Over 300 Homes sold first 4 releases in extended VIP launch prior to public release. |
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ACCOLADES |
Abbotsford’s Best Selling Community from January 2025 – September 2025 |
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LOCATION |
West Abbotsford at Highstreet Mall Shopping Centre |
Abbotsfords Best Selling Community.
Highstreet Village
THE LIFESTYLE & DESIGN FACTOR
Master-Planned Community Spanning 12 acres, the design integrates residential homes with green spaces, walking paths, and vibrant common areas, creating a complete village experience.
OUR APPROACH -UNMATCHED LOCATION
Fifth Avenue was engaged since aquisition of the land through to product dvisory and market positioning. The brand position, and launch sales for Highstreet Village leveraged the location with direct access to Highstreet Mall, schools, parks, and transit.
STRATEGIC PHASING
We designed a tiered release strategy, beginning with an exclusive VIP Realtor and database launch in Fall 2022, followed by a public release and Building 5 launch in Spring 2024.
COMMUNITY-CENTRIC STORYTELLING
Through a multi-channel media mix—including social, digital, and localized outreach—we ensured strong pre-registration and consistent market visibility. Messaging evolved as more than homes: a complete lifestyle community designed to bring people together.
THE IMPACT – SALES ACHIEVEMENTS
Over 300 homes sold with initial releases prior to public release. Named Abbotsford’s Best-Selling Community.B uyer resonance with strong interest from both local Abbotsford families and buyers from across the Lower Mainland validated the positioning as a community of convenience, connection, and quality.
