Downtown Abbotsford is new, and urban and a place with a long-storied history that dates back to the origins of Abbotsford. Recently there has been more attention in the area with key entrepreneurs in the centre of it all. After seeing the culture evolve in Downtown Abby with our own eyes, and noting the optimist future ahead, Upper Montrose is our vision to bring more life to this incredible area.
Upper Montrose was a design and creative success with an active market looking to find Brand New product in an area that has been underserved for quite sometime. This neighbourhood welcomed a diverse building with a focus on the culture and story of the neighbourhood. Even with an active market, the story, the marketing and the Sales Centre helped to close deals with purchasers looking for a unique opportunity in Abbotsford. The downtown core of Abbotsford did not necessarily fit the mould of the buyer profile at Upper Montrose which draws interesting conclusions for the the marketing and sales efforts for this community. Using the culture and the dynamics of a neighbourhood can create a desire to live a certain lifestyle and consider a future of downsizing or investing in a central community that already has an established culture.
Upper Montrose was a success story at the tail end of an active market. Optimizing pricing, absorptions while increasing upgrades and revenue for our developer partner was an easy sell with the charming heart of Montrose Avenue just steps away from the front door of a rejuvenating, historic downtown core. Merging something old with something new.