The Ripple Effect of Ai and how to harness GPT’s for Real Estate - Fifth Avenue REM mediaiqdigital tracking pixel
Market Intelligence, Peerage Partners, Real Estate News | February 3, 2023

What is OpenAI & ChatGPT?

OpenAI is an artificial intelligence research organization that developed a language model capable of generating human-like text. Businesses use OpenAI to generate reports, analyze data, and perform tasks usually done by humans. This automation helps save time and resources, allowing marketers to focus on strategic activities.

OpenAI can understand and respond to prompts, quickly creating high-quality, engaging, and unique content. For example, marketers can generate blog posts, product descriptions, social media posts, and email campaigns. Additionally, OpenAI can produce captions, headlines, and visual content elements to enhance engagement.

ChatGPT: Enhancing Customer Service

ChatGPT, a platform developed by OpenAI, excels in marketing and customer service. It understands natural language and creates chatbots and virtual assistants to assist customers in real time. Automating repetitive tasks, like answering common questions, saves businesses time and resources.

ChatGPT also analyzes large volumes of customer feedback, identifying key trends and insights to improve customer service strategies. For SEO optimization, ChatGPT helps businesses find relevant keywords and phrases, driving more traffic to websites and increasing conversions.

Leveraging ChatGPT in Various Industries

ChatGPT benefits industries like real estate, publishing, law, and tech by automating tasks, creating accurate content, and providing valuable insights. Here are some examples of how ChatGPT can be used in marketing:

  • Generating high-quality content such as blog posts, product descriptions, and social media updates.
  • Writing legally binding documents like addendums, listing documents, contracts, and responses.
  • Responding to leads and customer inquiries in real-time through chatbots or virtual assistants.
  • Analyzing customer feedback to identify trends and insights.
  • Assisting with keyword research, SEO optimization, and meta tags.
  • Calculating dynamic pricing, mathematical equations, and complicated formulas.
  • Conducting competitive research and analytics via automated email processes.
  • Creating video reels and outlines for YouTube, Instagram, Facebook, or TikTok.
  • Writing call scripts, text translations, and subtitles.

Why Care About AI and ChatGPT?

Understanding the difference between an algorithm and AI is crucial. AI learns and makes decisions independently by analyzing data and recognizing patterns. In contrast, an algorithm is a set of commands designed to complete a specific task. Tools like Zapier automate tasks based on user-defined commands.

AI and algorithms can work together or independently. When combined for the right purpose, they offer impressive features for any business, continuously learning and improving with more data.

Personalization and Effective Use of AI

Using ChatGPT effectively involves more than generating large amounts of content. Personalizing responses is essential to stand out from competitors and maintain high content rankings on search engines. AI should assist in speeding up development processes, not replace human input. Personalization remains key to integrating AI successfully.

The Future of Marketing with Artificial Intelligence

ChatGPT is currently in its third iteration and free to users during OpenAI’s open testing period. Future versions, including ChatGPT Pro, will offer paid subscriptions. The next generation of ChatGPT promises significant advancements and broader applications.

Businesses already use AI applications like email filters and targeted advertising. Examples include:

  • Bidding on programmatic media buys in digital channels like Facebook and Google ads.
  • Selecting the right message, headline, or tagline, and creating responses with specific tones.
  • Granular personalization by creating detailed instructions and process understanding.
  • Lead generation, chatbots, and text campaigns offering 24/7 conversational experiences.
  • Predictive marketing analytics for forecasting and projections.
  • Marketing operations and efficiency improvements through granular personalization.
  • Dynamic pricing and complex calculations.

In summary, explore and test AI tools like ChatGPT. Learn from online resources, but remember to add personality and context that AI cannot replicate.


  1. Google’s guidelines currently say not to use AI-generated content for SEO purposes. In fact, expect the content (especially long-form copy) to be watermarked using advanced algorithms. Copy/pasting the outputted text won’t help either. The watermarking methods are not embedded in the code itself, but rather in the sequence of words/letters in the output which creates something like a “signature” that can be detected (and potentially penalized) by search engines.
  2. Chat GPT’s training data cut off after 2021, so don’t expect to know the current state of the market, current events, or anything like that.
  3. It can give you biased, or sometimes completely wrong responses.
  4. The entire service goes offline all the time since it’s exploded in popularity. I’m sure they’re working on it but expect growing pains.
  5. It doesn’t know about your real estate council’s rules, ethical guidelines, etc. So DO NOT rely on it for sensitive tasks.
  6. It does not have MLS® data. Even if they change the timeframe of the training data, it still won’t have direct MLS® data access.



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