Project Campaign Specialist (Launch & Tempo Campaigns)
ABOUT FIFTH AVENUE
Established in 1980, Fifth Avenue Real Estate Marketing specializes in the marketing and sales of new residential communities for developers throughout BC. We are a market leader in key neighborhoods in suburban areas of the Fraser Valley.
Our expertise in residential housing includes master planned high-rise and low-rise condominiums, townhomes, single family, resort, and mixed-use communities.
Fifth Avenue’s mission/purpose is expressed in this simple phrase: Bringing People Home. This statement encompasses all we do:
From the Developer Partner/Client perspective, this statement continues to be the driving force behind what we do. We provide advisory services and essential project planning and preparation and high-performance marketing and sales services. We collaborate with our Developer Partner/Client to sell at pace and optimal prices.
From the consumer perspective, it describes our ongoing role in connecting prospective new multifamily home buyers and their REALTOR® representation with the newest multifamily offerings in each of the more suburban markets we serve.
The Mission Statement also extends beyond our for-profit aims and includes our “Corporate Sharing and Giving”. It expresses our commitment to promoting positive social action and it extends our understanding of corporate responsibility. Thus, it is the mantra that forms the focus of sharing or charitable efforts directed towards family enrichment, and eradication of poverty and homelessness.
POSITION OVERVIEW
Fifth Avenue is currently recruiting for a full-time Project Campaign Specialist to join our Surrey-based team. The Project Campaign Specialist (Launch/Tempo Campaigns) is responsible for the ongoing success of the marketing and sales campaigns for actively selling residential real estate projects at Fifth Avenue Real Estate Marketing
In this role, the Project Campaign Specialist acts as a strategic liaison between vendors, internal team members, and clients to collaborate and execute cohesive marketing and sales strategies, focusing on the launch and tempo campaigns.
The role will report to the Project Director, while working closely with other Project Specialists, Directors of Sales, Senior VP of Project Operations, and Marketing team members.
The day-to-day responsibilities of the Project Campaign Specialist include, but are not limited to:
Collaborating with Creative Director to oversee portfolio of projects
Facilitating the creation and and revisions of marketing deliverables with both external vendors and internal team members, aligning with project strategy and timeline
Coordinating the production, printing and installation of all marketing materials
Monitoring marketing trends within and outside the industry, collaborating with project team to integrate creative efforts seamlessly into overall strategies
Conducting regular market research and data analysis to support data-driven marketing and sales decisions
Creating and directing copywriting of database and project brand communications
Audit marketing communications for alignment with brand standards, ensuring content and formatting meet brand guidelines
Auditing online and onsite content for relevancy on a regular basis
Keeping detailed and organized account of all project assets and relevant files
Meeting and liaising with the client as required
Organizing and leading weekly meetings with both internal and external team members
Facilitating administrative duties including booking meetings, preparing agendas and distributing meeting minutes
Overseeing and monitoring the creation and tracking of marketing budgets.
Facilitating on-going maintenance of sales reporting, documentation and systems on-site
Work closing with the inquiry generation execution team to create & execute an integrated marketing campaign
Performing regular audits of on-site marketing materials and project websites.
Representing Fifth Avenue at select industry events
Providing periodic staff support on-site at key project launches
QUALIFICATIONS
Post-secondary education in business, project management, real estate, marketing, or a related field
2 – 3 years of experience in a marketing-related role, preferably in real estate marketing project management or comparable field
Strong copywriting and written communication skills